Monday, January 21, 2019
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Daffodil Education Network

Admission open for Diploma in Hotel Management with Internship. Also in short course: F&B Production, F&B Service, House Keeping, Front Office with Internship. Please call for details : 01713493243, 01713493246.

Search Engine Optimization

Preface about the Course:
This workshop is specially designed for Website Designers, Website Owners, Small Business Owners, and Corporate Marketers and for those students who would like to get more knowledge about SEO. The SEO training that we deliver will help you take advantage of and develop your own or personal knowledge about SEO, that will be handy for the benefit of your organization or will help you in personal development and career strategy in web design, development or online marketing.

You will learn about good page structure, keyword choices and Meta data, and also get more knowledge about designing friendly architecture for search engines and content management issues. Additionally, you will also learn about some tips and tricks.

Benefit of Jobsbd Learning Courses:
Recognized Certificate: Your certificate will be recognized by Human Resource Institute of Daffodil International University.
Access to E-Library: After attending the workshop you will be given a limited time access to Daffodil International University E-library to browse relevant books for free.
Online Access to workshop Resource: You will also be given a login id for Jobsbd learning to access online resource particular to the workshop.
Online Tracking: Your participation or certificates can be tracked by the employers through the tracking ID provided with your certificate.
Online Testing Center: Our education partner Daffodil International University is affiliated testing centre of VUE and Prometric.
Certificate path: Your may continue enhancing your skills in Freelancing by attaining our advance training courses.

Target Group (Who Should Attend?):

  • Marketing executives entrusted with the responsibility of promoting their company's or clients' web sites.
  • Webmasters wanting to increase traffic to their web sites via search engines.
  • Small business owners wanting to learn how to promote their web sites on the search engines.
  • Owners of e-commerce sites that want to increase their site's visitor to customer conversion ratios.
  • Web site designers wanting to offer services to their clients.
  • Search engine optimizers (SEO) wanting to improve their IT industry skills.
  • Persons wanting to learn how to optimize web sites for search engines in preparation for starting their own seo business or applying for a job as an SEO or SEM.


Approach / Methodology:

  • Interactive Lecture
  • Power Point Presentation
  • Case Study
  • Group Work
  • Handout etc

KeyTopics (The major contents of the sessions):

  • What is marketing?
  • Concept of online Marketing
  • What is SEO
  • Planning for Web Marketing
  • Requirements of Online Marketing
  • Why need online marketing?
  • Who is your client?
  • Difference between online marketing and Offline Marketing
  • Basic HTML and CSS


  • Keyword analysis & competitor analysis.
  • Anatomy of a Search Engine
  • Query interface
  • Crawlers, spiders, and robots
  • Search algorithms
  • Retrieval and ranking
  • Characteristics of Search
  • Classifications of Search Engines
  • Primary search engines
  • Secondary search engines
  • Targeted search engines
  • Create Own Blog (Blogspot and Weebly)


  • Putting Search Engines to Work for You
  • Does hosting matter?
  • Domain-naming tips
  • Understanding usability
  • Duplicate content
  • Using Anchor Text
  • Taking Advantage of Organic Keywords
  • How Pay-per-Click Works
  • Choosing Effective Keywords


  • Alt and Other Tags and Attributes
  • How Does Web-Site Content Affect SEO?
  • Snagging inbound links
  • Creating outbound links
  • Taking advantage of cross-linking
  • The skinny on link farms
  • Adding Your Site to Directories
  • Social-Media Strategies
  • Small HTML project development


  • On-Page SEO
  • Meta Tag Creation
  • Site Title
  • Meta Description
  • Meta Keywords
  • Site Content Optimization
  • -Keyword Rich Content
  • Unique Content
  • Keyword Density


  • Video Promotion
  • Press Release
  • Tools Needed:
  • Google Adword Keyword Tool
  • Google Analytics
  • Alexa Rank Checker
  • Some Mozilla Firefox Adons


  • Off-page SEO
  • Search Engine Submission
  • Site Map Submission
  • Social Bookmarking
  • Blog Commenting
  • Article Submission
  • Profile Backlink Creation
  • Document Sharing
  • Link Development/ Building
  • Social Networking
  • Online Video Marketing
  • Facebook, Twiter, Linkden, Digg, Youtube


  • Page Rank
  • Odesk
  • No Follow / Do Follow
  • Google AdSense
  • Google Webmaster Tools
  • Outsourcing/ freelancing SEO
  • Business owner guide
  • Review
  • Question Answer
  • Project submission
  • Exam